![]() For example, footfall shows which areas in the retail space are most popular with customers and where foot traffic is slowest. Moreover, merchants also learn about the products they should stock more of and which products they can reduce by putting them on sale or giving discounts.įurther, foot traffic allows in finding out how shoppers move in and around a store. It helps in planning marketing and pricing strategies. Such analysis help businesses understand shoppers interest, demands, and habits.įor example, foot-traffic can indicate how many people are willing to spend on specific products or services. ![]() Measuring foot traffic also helps in gaining insights into customer behaviour. Improve Understanding Of Customer Behaviour In other words, the greater the number of pedestrians, the more probable it is that a firm will sell.īut what is foot traffic exactly, why is it important, and how to measure foot traffic? Here’s a guide. It is a crucial metric for traders since people walking around a certain location usually affects sales levels. This means that one must consider how accessible their place is and how it promotes itself via visibility and high foot traffic.īefore deciding to open a store, a company’s research group studies the foot traffic in the area at various times of the day and week. ![]() This choice is influenced by elements such as foot traffic, walkability, neighbourhood demographics, and community data.įoot traffic is an essential metric for determining the location of a firm, store, or service area based on the number of people who walk or drive by daily. When it comes to choosing a company site, though, there are numerous factors to consider. One may likely have heard that location is everything. ![]()
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